Terrasses du Larzac: Hidden Value
Terrasse Du Larzac, near Corbiéres The Circle of Wine Writers had a webinar with an official of the…
wgukMarch 2, 2021
Wine Guild Education on UK Wine Show Podcast
Wine Guild Director Tim Short was interviewed on the UK Wine Show Podcast: https://www.thirtyfifty.co.uk/uk-wine-show-detail.asp?id=645 He discusses Wine Guild…
wgukJanuary 24, 2021
Something a little different?
CHAMPAGNE CONSTANTINE ‘Solarris’ Just occasionally the search for something a little different throws up a gem. We all…
wgukJanuary 12, 2021
Meet the Maker – Dr Katharina Prüm
Katharina Prüm, joined for several minutes at the beginning by her three-year-old daughter, was our guest at this…
wgukJanuary 11, 2021
An Analysis of Wine Marketing
Introduction This article outlines the analysis of wine marketing. The approach uses the "5Ps" model often discussed in…
wgukJanuary 1, 2021
Meet the Maker: Willi Bründlmayer
I spoke to Willi Bründlmayer, who is the owner and one of the winemakers at Weingut Willi Bründlmayer.…
wgukDecember 21, 2020
Ladder Branding in the Wine Industry
Ladder Branding: Yalumba and Viognier Ladder branding is central to appropriate wine marketing. Yalumba’s wine marketing of Viognier…
wgukDecember 16, 2020